Abhinav Asthana, Ankit Sobti, and Abhijit Kane turned a Chrome extension for testing APIs into the default workspace for how software teams design and ship APIs. The product was loved before it was a company — a rare and useful sequence.
Why founders study it
- They found a daily habit (hitting endpoints) and sat in the middle of it.
- Freemium was real: students and tiny teams could live in the free tier, then companies paid when collaboration mattered.
- Bengaluru-built, globally adopted. The market was every developer, not “India only.”
What to steal
Developer tools win on taste and speed-to-first-value. If your first users will not open the app tomorrow morning without being asked, you do not have a tool yet — you have a pitch deck.